I'm an idea guy who loves telling stories. I dig deep for insights that help brands connect with their audience on a deeper level. Specializing in digital and traditional content, I believe strong concepts are the foundation of great tactics.
I've helped brands find their voice, from naming to positioning. I'm a chameleon when it comes to adapting to existing brand voices. I view words through an art director's lens, ensuring everything works harmoniously. Equally comfortable presenting to clients and mentoring junior creatives, I genuinely believe in the power of collaborative teamwork.
My toolbox includes scriptwriting, UX writing, content design, social media, web, mobile, SEO, print, out-of-home, direct mail, shopper marketing, and even songwriting. I value humor, big ideas, hard work, teamwork, and a positive attitude. Ultimately, I'm driven to contribute to the success of both the company and its clients.
Experience
Content Designer / UX Copywriter at General Motors
May 2022 – September 2024 Chicago, IL
Crafted user-friendly content for mobile and web applications in a fast-paced agile environment. Prioritized accessibility and created clear context for translated content. Primarily utilized Figma for design collaboration and deliverables.
Associate Creative Director / Copywriter at Self-Employed | Rightpoint | Various Clients
March 2018 – April 2022 Chicago, IL
Provided strategic branding and content solutions for a diverse portfolio of clients (education, healthcare, utilities, software, automotive tech, and consumer packaged goods), driving improvements in user experience, successful product/service launches, and effective new brand development. Notable clients include Advocate Aurora Health, Hero Digital, Merge, PACO Collective, Rewards Network.
Associate Creative Director at VML, Inc.
June 2014 – January 2018 Chicago, IL
Successfully developed 360 brand strategies, including creating compelling editorial and video content, and designing engaging social media campaigns. Mentored junior creatives and ensured projects met the highest standards before final approval. Notable clients include Ford, BMO Harris Bank, Kellogg’s, Kimberly Clark, Sears, Tyson Foods.
Senior Copywriter at Critical Mass
April 2013 – May 2014 Chicago, IL
Developed engaging website content for AT&T and HP (Hewlitt Packard). Optimized copy for user experience and brand impact. Contributed to new business pitches, demonstrating a proactive approach to project acquisition.
Senior Copywriter at Self-Employed | Havas | Various Clients
May 2009 – March 2013 Chicago, IL
Provided copywriting expertise for a diverse portfolio of clients including Blockbuster (campaign development), and Citibank (direct mail & out-of-home advertising) at HAVAS. (education, pharma, financial services) ensuring projects met the highest standards before final approval. Notable clients include Rightpoint, TCom, Trisect, The Designory, 88 Partners, Closerlook, Ryan Partnership.
Copywriter at Razorfish
May 2008 – April 2009 Chicago, IL
Successfully developed and executed web promotions for Kraft Foods brands, featuring high-profile sponsorships with NASCAR, Susan G. Komen, and the Super Bowl. Moreover, created impactful AT&T digital display ads that reached target audiences and drove desired results.
Education
BS in Copywriting at Chicago Portfolio School
2005 – 2006 Chicago, IL
I had been working in media at Starcom and became increasingly drawn to the creative side of the biz. After trying my hand at sales and quickly realizing it wasn’t for me, I decided to pursue my passion, and enrolled at CPS.
BA Communications and Marketing at University of Wisconsin – Green Bay
1992 – 1997 Green Bay, WI
Awards
Lion, Clio, Pencil, Black Ring, Cannes, Clio Awards, One Show, Home Run Derby
Most of us won't get the "at-bats" we envisioned for our careers. Well, I have home run power and a bat. You should put me on your team.