To combat competition from Netflix, Blockbuster expanded its offerings to include streaming and a direct-to-consumer mail service with a unique advantage: the option to return rentals in-store. Recognizing the frustration of waiting for mailed DVDs to reach Netflix before the next one could be sent, I developed the tagline "Less Waiting. More Watching." This resonated with creative leadership and sparked a campaign highlighting those relatable "waiting" scenarios. This commercial is one result of this strategy.

Ford Employee Profile. To showcase the diverse career paths available at Ford and attract top talent, the company sought to enhance its employee profiles with a video element. I collaborated with the production company throughout this initiative, contributing to location scouting, conducting employee interviews, overseeing post-production editing, and crafting the corresponding written profiles. Watch for my big cameo appearance!

Ford Employee Profile. To showcase the diverse career paths available at Ford and attract top talent, the company sought to enhance its employee profiles with a video element. I collaborated with the production company throughout this initiative, contributing to location scouting, conducting employee interviews, overseeing post-production editing, and crafting the corresponding written profiles.

Ford Employee Profile. To showcase the diverse career paths available at Ford and attract top talent, the company sought to enhance its employee profiles with a video element. I collaborated with the production company throughout this initiative, contributing to location scouting, conducting employee interviews, overseeing post-production editing, and crafting the corresponding written profiles.

Ford Employee Profile. To showcase the diverse career paths available at Ford and attract top talent, the company sought to enhance its employee profiles with a video element. I collaborated with the production company throughout this initiative, contributing to location scouting, conducting employee interviews, overseeing post-production editing, and crafting the corresponding written profiles.

BMO Harris Bank loves sports: I had the idea to help Chicago Blackhawks fans be the best fans they can be and reward them for their fandom. BMO loved the idea and so did the fans!

BMO Harris Bank loves sports: I had the idea to help Chicago Blackhawks fans be the best fans they can be and reward them for their fandom. BMO loved the idea and so did the fans!

Vi Living communities handed over hours of video footage and asked my editor and me to create compelling, short-form, testimonials for their digital marketing efforts.

Vi Living communities handed over hours of video footage and asked my editor and me to create compelling, short-form, testimonials for their digital marketing efforts.